MoGo Detroit Bike Share

09/08/2020 |

Mogo Detroit Bike Share

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The Value in Partnering with Shift

Shift Transit oversaw the launch of the MoGo Detroit bikesharing program in May 2017, featuring 43 stations and 430 bikes.

As part of its responsibilities, the Detroit team oversees day-to-day operations, including pedal and e-bike maintenance and repair, rebalancing, cleaning, station siting, and customer care.

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Throughout the course of operating the program, Shift has consistently ensured:
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of Bikes in the Fleet are in Service on a Daily Basis
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of the Fleet is Rebalanced Every Day
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of the Time, Stations are Either Empty or Full

As a result of the program and Shift’s success, the service expanded into 5 additional neighboring cities in June 2020 and increased the system’s footprint by 70%.

In addition to this latest expansion, the program continues to thrive, with usage increasing by 26% Y-o-Y between January – June 2020.

Shift Transit has been integral to the success of the MoGo program over the course of the last several years. Their flexibility, responsiveness, and emphasis on collaboration are truly appreciated, and we look forward to continue working with them to scale MoGo to new heights.

MoGo Executive Director Lisa Nuszkowski
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Bike Share Toronto

09/08/2020 |

Bike Share Toronto

Powering one of the largest and most successful bike sharing systems in North America.

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See How We Transformed Bike Share Toronto

In April 2017, Shift Transit took over the day-to-day operational management of the Bike Share Toronto system, including bike deployment, rebalancing, repair and maintenance, bike and station cleaning, marketing and sales, and customer service.

At the time, the system featured 200 stations and 2,000 bikes.Shift Transit replaced the system’s previous operator with less than 60 days to prepare and did so without any disruptions in service. The team flawlessly executed a 300-point transition plan to prepare for the service takeover.

We hired 3X the number of existing staff, procured new vehicles for bike deployment and rebalancing, transitioned to a new call center, and overhauled the marketing strategy.

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Due to these changes and improvements, the system has shattered all previous location records, including:
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Growth in the System’s Footprint Since 2017
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Growth in Annual Members Between 2017 and 2023
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Growth in Ridership Between 2017 and 2023
Furthermore, a complete restructuring of the system’s marketing tactics and strategy has led to significant gain in all major KPI categories between August 2018 – 2020.
Today, Bike Share Toronto is one of the largest bikesharing program in North America and has become an operating and marketing model for other bikesharing systems across the world.
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Average Audience Growth Across Social Platforms
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Growth in Direct Email Marketing Audience
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Increase in Web Users

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