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Meet Our Team

Edward (Eddie) Inlow

CEO

As Founder and CEO of Shift Transit, Eddie has 18 years of experience in management, strategy, and operations, including many within the mobility industry. Eddie founded Shift Transit because of his passion for urban mobility and desire to help stand-up best-in-class mobility systems. This drive and ability to execute has led to Shift’s expansion into multiple North American markets in just five years, covering the bikeshare, scooter sharing, carsharing, and microtransit industries.

Prior to founding Shift Transit, Eddie served as Chief Operating Officer of Motivate, directly overseeing 13 bikeshare systems across the globe, including Citibike in New York, Hubway in Boston, and Capital Bikeshare in Washington, DC. Eddie’s career in mobility began as the inaugural General Manager of the Chicago (Divvy) program, where he spearheaded the successful launch of the 3,000-bike system in 2013.

Prior to working in mobility, Eddie served as an executive in Accenture’s Retail Strategy and Operations practice, consulting large clients such as Best Buy and Ross Stores. Eddie also served as a member of the leadership team that brought Under Armour’s retail store concept to reality.

Eddie holds a Bachelor of Arts degree from DePauw University and a Master in Business Administration from the University of Maryland.

Andrew Rosskamm

CFO

Andrew Rosskamm is Chief Financial Officer for Shift Transit and has spent the past five years helping grow the company from the ground up. Andrew helped plan the launch or transition of each of the programs that Shift currently operates and worked closely with each partner City or client to develop sustainable business models and pricing strategies that will help ensure their success over the long run. Andrew also helped develop the highly utilized and successful Access Pass subsidized membership program in Detroit and Tucson. He is thrilled that all of Shift’s programs are thriving financially, with almost all expanding since they’ve launched.

Before joining the Shift Transit team, Andrew had more than 10 years of experience working in the financial services industry. He worked most recently as a derivatives trader for Susquehanna International Group, and previous to that, he helped manage over $100 billion in client accounts as a Portfolio Manager at Pacific Investment Management Company.

Living in Chicago, Andrew has seen the transformative powers shared mobility can have on an urban community and is eager to help bring sustainable programs to many more cities. 

Andrew holds a Bachelor of Arts degree from Swarthmore College and a Master in Business Administration from Harvard University.

Josh Moskowitz

COO

Josh Moskowitz is Chief Operating Officer for Shift Transit. As COO, Josh is responsible for overseeing the company’s day-to-day operations, global business development, and brand marketing. Josh previously served as Shift Transit’s Head of Business Development and Strategy, spearheading Shift Transit’s expansion into five new markets with three new clients in less than a year.

Josh came to Shift with more than ten years of experience in the shared mobility industry, serving in a variety of different roles with leading bikesharing and carsharing organizations. Most recently, as Regional Director for car2go N.A., LLC., Josh was directly responsible for the operational and financial management of five car2go North American locations, as well as new market development in the Eastern Region of North America. During his time at car2go, Josh spearheaded the launch of seven new car2go markets, including Chicago, Montreal, and New York.

Prior to joining car2go, Josh served as Program Manager for the Capital Bikeshare program for the Washington DC Department of Transportation (DDOT). In this capacity, he oversaw Capital Bikeshare operations and business development, including vendor contract management and negotiations, system financing, and partnership outreach.

A native of Brooklyn, New York, Josh received a B.A. in Political Science and Journalism from the University of Wisconsin-Madison.

Heili Toome

VP of Marketing

Heili Toome is the Vice President of Marketing for Shift Transit and is responsible for creating the tactics, strategy, and solutions that drive growth and development for our mobility partners. Since joining the Shift Transit team in 2018, she has been responsible for achieving and exceeding program ridership and revenue goals through aggressive, data-driven marketing strategies. Results from various partner programs include:

48% average audience growth across social platforms and 38% growth in direct email subscription for one of the largest bikeshare programs in North America

  • Membership blitz strategies, delivering:
    • 5x annual membership sales YoY
    • 70% growth in ridership in one-month vs previous quarter results
  • Free ride series executions, supported by 360° campaigns driving new user acquisition and system use:
    • 47% increase in ridership
    • 24% boost in annual memberships

Prior to joining Shift, Heili spent several years working in Sweden helping a number of start-ups build and scale their companies. She got her start in marketing with Ticketmaster and Live Nation, helping to execute their sponsorship and experiential programs in North America. 

A resident of Toronto, Heili holds a Bachelor of Commerce degree in Marketing Management from the University of Guelph.

Rebecca Quinn

Senior Director of Operations

Rebecca Quinn serves as the Senior Director of Operations for Shift Transit. During her time with the company, she has been directly responsible for overseeing all operational facets of service launches and transitions, including hardware and software implementation, hiring, vehicle purchasing/ leasing and facility sourcing.

In addition, Rebecca manages operations for all of the company’s U.S. carsharing, micromobility, and microtransit businesses, leading Shift Transit to meet or exceed all of its contractual obligations, ensuring outstanding customer satisfaction rates and financial sustainability in each of its locations.

Previously, Rebecca was a trailblazer in the outdoor recreation rental industry in Southeast Michigan, founding Simple Adventures and growing the company to over 10 locations, servicing both the public and private sectors. She was also the Director of Training and Development with Northwestern Mutual.

Rebecca holds a Bachelor of Science in Exercise and Sport Science from Wayne State University and a Master of Business Administration from Saint Leo University.

Nick Grzebienik

Regional GM, Southwest

Nick is the Regional General Manager of the Southwest, with years of experience in operations and management. After joining the Shift Transit team in late 2017, Nick helped launch the Tugo Bike Share program in Tucson, Arizona. Nick leads the local team and directly oversees the program’s operations, bike maintenance, software and hard implementation, and sales and sponsorship execution.

Prior to joining the Shift team, Nick held various roles in management positions, ranging from oversight of a country club in Detroit, Michigan to managing shipment processing for an international shipping company. Nick also has experience in the finance industry, working in the banking and consumer product sector.

Nick holds a Master’s degree in Applied Statistics, and Bachelor’s degrees in Finance, and Business Analytics, both from Bowling Green State University.

Monica Wejman

General Manager, Bike Share Toronto

Monica Wejman is the General Manager of the Bike Share Toronto program, responsible for overseeing the day-to-day operations of the 625 station, 6,800 bike system. A Toronto native, Monica started her career in mobility with Zipcar, where she oversaw record breaking acquisition numbers for the Toronto market as well as the launch of the Zipcar program in Detroit in 2013. By the end of her tenure with Zipcar in early 2017, Monica was responsible for all business operations for Zipcar across Michigan, Ohio, Wisconsin & Minnesota.

Joannah Burkhardt

General Manager, Bike Chattanooga

Joannah Burkhardt is the General Manager of the Bike Chattanooga bikeshare system. Joannah helped launch Chattanooga’s bikeshare system in 2012, starting as the Marketing Manager and quickly moving into the General Manager position. During her time with Bike Chattanooga, she has overseen a 30% increase in the size of the system and enhanced Shift Transit’s presence in the city by executing and participating in multiple community events.

In addition, Joannah oversaw an extremely successful electric bike pilot program that allowed members to ride PBSC e-bikes for the first time in North America. Joannah’s knowledge of Bike Share has played a vital role in Chattanooga’s continued success and future expansion.

Previously, Joannah worked as a Fundraising Coordinator for the Muscular Dystrophy Association, where she coordinated fundraising programs and special events for all regional programs including the local “Jerry Lewis Telethon,” recruited volunteers, and led corporate sponsor development. She was also a part of Redbull’s Mobile Energy Team.

Joannah holds a Bachelor of Arts in Communications & Public Relations from Lee University and a Master of Education from University of TN Chattanooga.

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