Shift Transit Announces Three-Year MoGo Contract Extension Award

Bike Sharing Program Has Grown 70%

CHICAGO, July 28, 2020 /PRNewswire/ – Today, Shift Transit, a leading mobility operations company, announced it was awarded a three-year contract extension to continue operating the MoGo bikeshare program in Detroit. This announcement comes on the heels of the system’s first major expansion since the service launched in May 2017, resulting in a 70 percent increase in the system’s footprint and extension into five new neighboring cities.

Shift Transit has been integral to the success of the MoGo program over the course of the last several years,” said MoGo Executive Director Lisa Nuszkowski. “Their flexibility, responsiveness, and emphasis on collaboration are truly appreciated, and we look forward to continue working with them to scale MoGo to new heights.”

“We are honored to receive MoGo’s vote of confidence in our performance with this 3-year contract extension,” said Eddie Inlow, CEO of Shift Transit. “I also want to take this opportunity to thank our terrific Detroit team for all of their hard work and determination over the last several years – they have been essential to our success every step of the way.”

Since the service launched, Shift Transit has served as the system’s sole operator, overseeing station siting and installations, bike/station maintenance, bike/station repair, rebalancing, and customer service. In addition, Shift Transit oversees MoGo’s e-bike program, which includes 50 Boost bikes. The e-bikes have proven to be extremely popular with riders, accounting for more than 30 percent of overall trips, even though they make up less than 10 percent of the fleet.

Last month, the MoGo program expanded its service footprint, adding 31 stations and 140 bikes to its fleet, for a total of 75 stations and 620 bikes. The service also expanded into new parts of the city, including the Livernois and McNichols neighborhood, as well as the cities of Ferndale, Royal Oak, Oak Park, Berkley, and Huntington Woods. The expansion has already paid significant dividends, sparking a 26 percent trip increase year-over-year for the month of June. In addition, through the first six months of 2020, MoGo usage is up 28 percent year-over-year.

Bike Share Toronto Expands for 4th Time in 4 Years Under Shift Transit Leadership

Bike Sharing Program will be the 2nd Largest in North America

On June 9th, 2020, Toronto Mayor John Tory and the Toronto Parking Authority (TPA) announced that the Bike Share Toronto program would expand for the 4th time in 4 years under Shift Transit’s operational leadership. The expansion, featuring an additional 1,850 bikes, 160 stations, and 3,615 docking points, will result in Bike Share Toronto becoming the 2nd largest bike sharing program in North America. In total, the program will now span 625 stations, 6,850 bikes, and 12,000 docking points.

Shift Transit took over day-to-day operational management of the program in April 2017, including station installations, bike/station maintenance, bike/station repair, rebalancing, customer care, and marketing and sales. Since assuming operations, the system has shattered all previous location records, including:

  • 213% increase in the system’s station footprint between 2017 and 2020
  • 76% growth in membership year-over-year, August 2019 – August 2020
  • 33% growth in revenue between 2018 and 2019

The expansion will also spread the system’s reach to include 20 of Toronto’s 25 Wards, bringing the benefits of bike share to almost all corners of the city.

We can’t wait to see current and new members alike take advantage of these new stations and bikes. Happy riding!