Who we are

Leaders in Shared Mobility

About Us

Founded in 2015, Shift Transit is a leading mobility operations company, offering clients a robust suite of services. From operating all facets of bikeshare systems (including station site planning, station and bike deployment and maintenance, fleet rebalancing, marketing and sales) to managing carsharing fleets, Shift Transit has quickly become one of the most agile and respected mobility management firms in the field. Shift Transit has 110 employees in seven offices across North America and currently powers bikesharing systems in Toronto, Detroit, Chattanooga, Tucson, and Ann Arbor and carsharing services in Chicago and Austin. In 2018 alone, customers took over 2.5 million trips using Shift Transit platforms.

Our Mission

Shift Transit was created to provide best-in-class operations and management services for emerging mobility providers. Led by an executive team with decades of experience in overseeing globally - recognized and renowned bikesharing and carsharing services, Shift Transit has unmatched expertise in managing large scale mobility services. Shift Transit’s ultimate mission is to provide its clients with exceptional service, allowing our clients to focus on building their businesses to scale and achieving sustainability.

The Shift Transit Team

Edward (Eddie) Inlow – Chief Executive Officer, Shift Transit

Edward has more than fifteen years of experience in strategy and operations – many within the active lifestyle segment. As Chief Operating Officer/Vice President of Alta Bicycle Share/Motivate International, Eddie oversaw the entirety of the company’s operating business including direct oversight of the General Managers and their 600+ person field staff. Eddie’s career began at Alta Bicycle Share as the General Manager of the Chicago (Divvy) program where he spearheaded the successful launch of the 3,000 bike system which expanded to 4,750 bikes in the spring of 2015.

 

Prior to his roles as COO/VP/GM at ABS/Motivate, Eddie served as an executive in Accenture’s Retail Strategy and Operations practice, consulting on- site at large clients such as Best Buy and Ross Stores. Eddie also served as a member of the leadership team that brought Under Armour’s retail store concept to a reality – helping grow the store chain from infancy to 19 stores in less than 2 years.

 

Eddie holds a Bachelor of Arts degree from DePauw University and a Master in Business Administration from the University of Maryland.

Andrew Rosskamm – VP of Finance and Corporate Development, Shift Transit

Andrew Rosskamm has more than ten years of experience in the financial services industry. Most recently, Andrew was a derivatives trader for Susquehanna International Group, and previous to that, he helped manage over $100 billion in client accounts as a Portfolio Manager at Pacific Investment Management Company.

 

As a sports and active lifestyle enthusiast in his personal life, Andrew is extremely excited to bring his finance expertise to the bike share industry. Living in Chicago, he has seen the transformative powers bike share can have on an urban community, and is eager to help bring financially sustainable bike share programs to many more cities across North America.

 

Andrew has extensive experience investing in the transportation sector. He has a background in both emerging market investing from his time working at The International Finance Corporation and corporate advisory services from his time as an investment banker at Merrill Lynch.

 

Andrew holds a Bachelor of Arts degree from Swarthmore College and a Master in Business Administration from Harvard University.

Luc Sabbatini – Chief Executive Officer, PBSC Urban Solutions Inc.

Luc Sabbatini is CEO of PBSC, the world leader in modular public bike systems. Before joining PBSC, Luc was president of Bell Media Sales, managing $1.5 billion in national advertising revenues for the largest media company in Canada.

 

Prior to joining Bell Media, Mr. Sabbatini was an executive at Astral Media for more than ten years, most recently as President, Astral Out-of-Home, where he spearheaded the development of the country’s most effective digital signage network as well as the second largest North American outdoor furniture contract with the City of Toronto. He gained considerable experience working with municipalities and managing large-scale initiatives since the Toronto project was to be of 20 years duration worth $1 billion, involving the installation of 5,000 transit shelters, thousands of benches, and a host of other outdoor urban amenities.

 

In 2004, he made it on to the prestigious “Top 40 Under 40” list, recognizing excellence in business leaders across Canada. And in 2012, he was appointed to Chair of the Board of Directors for Metropolitan Montreal’s Board of Trade. He currently sits on the board of directors of Logistec and Behaviour Interactive.

 

Luc is a graduate of Harvard University’s Advanced Management Program, and he has a Bachelor’s in Business Administration with majors in Marketing and Financial Management.

Gian-Carlo Crivello – Client Relationship Officer, PBSC Urban Solutions Inc.

Gian-Carlo Crivello has extensive experience with program management, having overseen the implementation of more than 14 projects involving 30,000 bikes in the past few years alone. Starting in August 2009 with PBSC he served as program manager and was in charge of the Melbourne project. Most recently his team led the overall planning and implementation of PBSC`s launch in Guadalajara, Mexico, which was very successful and already resulted in a new phase of expansion in 2015.

 

As Client Relationship Officer, he is responsible for business development and customer service for allcurrent and future projects.

 

He is a fervent believer in bike share systems as a way of reducing urban congestion, lessening noxious emissions, and improving human health.

 

A passionate cyclist himself, he also shows his enthusiasm for Canada`s national sport by volunteering his time as coach for youth hockey in Montreal.

Omari Colen – General Manager, Detroit and Ann Arbor Bike Share

Omari Colen has more than ten years of experience in operations management. Most recently, holding the position of Senior Manager of Transit System Safety for the Chicago Transit Authority Overseeing Rail and Bus Behavioral and Process based Safety Operations with over 11,000 employees, 1,900 buses 1,301 route miles and 10,813 bus stops. Along with 1,492 rail cars 224 miles of track and 145 rail stations. Prior to that he worked as an Operations Manager for Union Pacific Railroad.

 

As a native of the Detroit area Omari has an extensive background in transportation management and is excited to be a part of the introduction of the Detroit Bike Share. Having lived in Chicago Omari has seen the opportunities, benefits, and success the Bike Share industry brings to a community.

 

In his role as General Manager Omari will be Responsible for the successful implementation and execution of the Detroit Bike Share program.

 

Omari holds a Bachelor of Arts degree from Central Michigan University.

Rebecca Quinn – Director of Operations, Shift Transit

Rebecca Quinn has an excellent background for bike share: most recently running a watersport rental company as founder and CEO of Simple Adventures. Simple Adventures has been an industry pioneer for over 9 years, with 10 locations across Metro Detroit area, servicing over 5,000 people annually and still growing.

 

Additionally, Rebecca has spent time as an Account Manager at Coca-Cola and as a Director of Training and Development at Northwestern Mutual.

 

Rebecca is a former NCAA collegiate softball player and coach, as well as a current collegiate assistant volleyball coach.  She is also a certified personal trainer. Biking and outdoor recreation has always been a passion with urban development at its forefront.  Rebecca is thrilled to bring this expertise to the bike share world with Shift Transit.

 

Rebecca holds a Bachelor of Science in Exercise and Sport Science from Wayne State University out of Detroit, MI and a Master of Business Administration with an athletic concentration from Saint Leo University in Tampa, FL.

Benjamin Henning – General Manager, Bike Share Toronto

Benjamin Henning is a highly skilled management and operations professional bringing over 20 years of experience propelling business development and revenue growth for noted brands such as Under Armour, Fjällräven, Galyan’s and Apple. Benjamin is known for driving significant growth in revenues and business expansion by implementing multiple innovative sales plans designed to increase consumer awareness, take advantage of untapped revenue streams, and increase market shares across all product categories.

 

Benjamin was hand picked by CEO/Founder Kevin Plank to create the retail division from scratch for Under Armour. In his role as Director of Retail Operations with Under Armour, Benjamin grew the newly founded retail division from the ground up, resulting in 15 stores across 11 states, creating the platform for the aggressive retail growth & presence for the brand that continues today.

 

As a member of the National Finance Committee for Barack Obama in both 2008 & 2012, Benjamin was instrumental in fundraising and grassroots organizing in Baltimore, Chicago & the Twin Cities.

 

Joining Shift Transit from of the Twin Cities, Benjamin is proud to bring his passion and experience of the bike culture of one of the greatest bicycling cities in the U.S. to the Shift Transit team and cities that are committed to sustainability, healthy living and providing cutting edge resources for their residents.

Joannah Burkhardt – General Manager, Bike Chattanooga

Joannah brings over 10 years of experience in Marketing and account management with previous jobs ranging from Redbull’s Mobile Energy Team to Fundraising Coordinator at Muscular Dystrophy Association. She has 6 years of experience working in Bike Share where she started as the Marketing Coordinator/Assistant General Manager with Alta Bicycle Share/Motivate to help launch, manage and educate the community about Bike Chattanooga.

 

Joannah is active in the local biking community and always striving to get more people on two wheels.

 

Joannah graduated from Lee University in Cleveland, TN with a BS in Communications & Public Relations and Masters in Education at university of TN in Chattanooga.

Heili Toome – Director of Marketing, Shift Transit

Heili Toome is the Director of Marketing for Shift Transit. Heili has a passion for building brands and developing dynamic relationships and partnerships to bring a level of fun and authenticity to the work environment.

 

While starting her career in Toronto sculpting sponsorship and experiential programs at Ticketmaster
and Live Nation Entertainment within North America, she spent the last 7 years working on a global
scale. In 2011 Heili found herself shifting gears into the hardware and technology space, while living in
Sweden, working with start up companies, looking to expand local brands onto a global scale. Heili has a
deep fervor for knowledge and experiences.

 

Heili is excited to marry her technical and creative side with building partnerships into the Bike Share
world. When she’s not working with bikes, she’s riding them with her family in tow.

 

Heili holds a Bachelor of Commerce degree in Marketing Management from the University of Guelph as
well as additional training in Project Management, Digital Publishing and Digital Marketing, but still
believes that life teaches the best lessons.

Suzette (Suzy) Parchem – General Manager, Shift Transit

Suzy brings 14 years of comprehensive experience in retail customer service and management. With steady jobs ranging from Costco, United Parcel Service, and Manager of a family business. Suzy has proven to be a skilled manager, a team player, a self-starter, and a hard worker. Suzy is the mother of a 14-year old daughter and has often worked 2 jobs to put herself through college and support her daughter. Suzy is thrilled to be part of the Shift Transit in Chicago.

 

She holds a Bachelor of Arts from National Louis University in Chicago. She has additional training from both FEMA and Michigan State in Leadership, Decision Making, Problem Solving, and Emergency Management.

Nick Grzebienik – General Manager, Tugo Bike Share

Nick took the bike by the handle bars, picked up his life in Detroit, Michigan and relocated to Tucson, Arizona to launch Tugo Bike Share.

 

Nick comes from a background in finance with a Master Degree in Applied Statics from Bowling Green State University. Nick took his knowledge from his numerous years working in the finance world and applied it to driving Tugo’s success. Working closely with the City of Tucson, Nick developed relationships with key partners in the community to make Tugo the bike share force it is today. When Nick isn’t leading the Tugo charge he spends his time enjoying the southwestern cuisine Tucson has to offer, mountain biking, rock climbing, and taps into his SoCal roots with some skateboarding.

Josh Moskowitz – Head of Business Development and Strategy, Shift Transit

Josh Moskowitz is Head of Business Development and Strategy for Shift Transit. Josh comes to Shift with almost ten years of experience in the shared mobility industry, serving in a variety of different roles with leading bikesharing and carsharing organizations. Most recently, as Regional Director for car2go N.A., LLC., Josh was directly responsible for the operational and financial management of five car2go North American locations, as well as new market development in the Eastern Region of North America. During his time at car2go, Josh spearheaded the launch of six new car2go markets, including Chicago, Montreal, and New York.

 

Prior to joining car2go, Josh served as Program Manager for the Capital Bikeshare program for the Washington DC Department of Transportation (DDOT). In this capacity, he oversaw Capital Bikeshare operations and business development, including vendor contract management and negotations, system financing, and partnership outreach. As a result of its success and popularity during Josh’s tenure, Capital Bikeshare expanded its system footprint multiple times and became a model for dock-based bikesharing programs in North America.

 

Before joining DDOT, Josh served as a Policy Analyst in Washington D.C. Mayor Adrian M. Fenty’s administration, specializing in transportation and economic development issues.

 

A native of Brooklyn, New York, Josh received a B.A. in Political Science and Journalism from the University of Wisconsin-Madison.

Our Philosophy

Shift Transit is riding at the forefront of a movement; a movement towards a more efficient, sustainable and active way to navigate our cities. As the leading provider in mobility operations and management in North America, success depends on all of us – the leaders of the movement – to inspire our communities and to represent the building blocks that make up the Shift Transit family.

 

TRUST, RESPECT & LOYALTY

We are committed to driving success through smart choices, sharing expertise and reciprocating the utmost respect. We are loyal to our team members and trust that we’ve got each other’s backs no matter what.

 

 

HUMILITY & OPENNESS

We are a movement that is positively transforming the operating rhythm of a city. We remain humble and genuinely open to candid feedback that will aid in our commitment to enhance the communities we serve.

 

 

DELIVER WORLD CLASS CUSTOMER EXPERIENCE

We are committed to delivering a world class customer experience through flawless execution, attention to detail, community engagement, cycling advocacy, sustainable mobility systems and serving our customers at the highest level. We are focused on solution-based problem solving and delivery.

 

 

PASSION & COMMITMENT

Our team is committed to building the most successful mobility services in North America. This mission cannot be achieved without 100% belief that we are the leaders of this movement towards a more sustainable, efficient and active means of transportation. Pure passion is what will fuel the ride to achieve our mission.

 

 

POSITIVITY

There is something infectious about a genuine smile. We are committed to staying positive, always finding that silver lining and coming together as a team to create a better outcome, no matter what it takes.

 

 

GET IT DONE & HAVE FUN DOING IT

We are here to execute our commitment and to achieve success. We are here because we are passionate about the mission and the potential of this movement. Most importantly, we are here because we love what we do, and without a doubt, we are committed to having fun while doing it!