Tucson’s Tugo Bike Share to Install Equipment at the Rio Nuevo Station

November 1, 2017

Tucson’s new Tugo Bike Share program will be installing equipment at the Rio Nuevo Station.

Located at the Tucson Convention Center on the west side of Church Ave., south of McCormick St., the station will be one of 36 self-service, solar-powered Tugo Bike Share stations in the downtown and University areas. Collectively, these stations will make more than 300 bikes available for daily, monthly or annual rentals.

Approved by the Tucson City Council in June 2016, Tugo will be operated by Shift Transit, with equipment and technology provided by PBSC Urban Solutions. Together, these companies have deployed more than 50,000 bikes in cities around the world. In 2017 alone, Shift Transit customers have taken more than one million rides via their bike share systems across North America.

Tugo Bike Share will boost mobility options in Tucson’s increasingly dense urban core. “Bike share appeals to the growing number of people who want to live close to where they work and play,” said Mayor Jonathan Rothschild. “A multi-modal transportation system that includes bike share also makes Tucson more attractive to potential employers and visitors.”

During an October 26 news conference at City Hall, Mayor Rothschild recognized Tugo’s local sponsors, most of whom have supported the mayor’s bid for a bike share since its inception. “These are businesses that have really made an investment in Tucson,” Rothschild said. They’re really making this happen.”

The Tugo sponsor roster includes:

• Banner Health
• Caterpillar
• El Rio Health
• HealthOn Broadway
• Rio Nuevo
• Tucson Roadrunners
• The Gadsden Company
• Tohono O’odham Nation
• Tucson Electric Power
• Tucson Medical Center
• Visit Tucson


Julia Strange, Vice President, Community Benefit for Tucson Medical Center stated, “Tucson Medical center’s mission to provide exceptional health care with compassion extends far beyond the walls of the hospital itself. That’s why TMC is pleased to partner in Tucson’s newest community health initiative – TuGo Bike Share program. Combined with our other efforts to improve our community’s health, we’re confident Tucson will continue to be an active, vibrant and healthy city.”

Shift Transit CEO Edward Inlow added, “We could not be more excited to bring Tucson its first modern bike share program using our world class technology and bicycles. We are thrilled to be partnering with one of America’s top bicycling cities, and look forward to making Tucson an easier place to get around in a healthy, affordable, and environmentally sustainable way.”

Over the past five years, the number of bike share trips nationwide has increased from 2.3 million to more than 28 million. In addition, 80% of systems that have been in operation for more than a year have expanded since they launched.

Tugo Bike Share’s pricing gives customers multiple ways to pay for rentals. Tugo Bike Share will be offering an $80 annual membership, an $18 monthly membership, or daily passes for $8 per day.

In addition, Tugo Bike Share will offer an Access Pass ($5 a year) to those who meet certain income thresholds. The program will also offer a senior citizen discount program.

Tugo Bike Share stations will accept major credit cards. Users can reserve bikes online at tugobikeshare.com or with the smartphone app, Cyclefinder.

Tugo Bike Share general manager Priscilla Teran notes that affordability and accessibility are central to the program. “We’re committed to getting more people on bikes,” she explained. “That’s why we’ll be offering inexpensive annual memberships, starting with our $5 a year Access Pass.”

For additional information about Tugo, including images and graphics, please contact Priscilla Teran at teran@shifttransit.net

All national bike share program statistics come from The National Association of City Transportation Officials website: https://nacto.org/bike-share-statistics-2016/