April 27, 2017

April 27, 2017 (DETROIT) – Detroit Bike Share today announced the official name for Detroit’s first public bike-share system, MoGo. Playing on the city’s recognition as the birthplace of Motown sound, as well as its reputation for being the “Motor City,” the brand envisions a new future for mobility and movement in Detroit through the introduction of a public bike-share system. With 430 bikes and 43 stations throughout ten neighborhoods, MoGo will make transit more accessible to all Detroiters when it launches in May.

“We are thrilled to introduce Detroit to MoGo,” said Lisa Nuszkowski, executive director, MoGo, Detroit Bike Share. “Today’s announcement continues the city’s mobility evolution, providing Detroiters and visitors alike with more accessible options to move around the city.”

Today also marks the launch of MoGo’s website,, where people can purchase passes, find stations and learn more information about the system.

Shift Transit is the official operator for the new system and PBSC Urban Solutions will provide the city with 430 Iconic bikes and 43 stations. “We are extremely enthusiastic about our partnership with Detroit Bike Share, we look forward to bringing our expertise and passion to implement and operate Mogo for the benefit of Detroit citizens,” said Edward Inlow, CEO of Shift Transit.

“Bike-sharing programs have proven to be an important component of public transportation, allowing people to get from A to Z in a fun, sustainable, and healthy way. We are proud to bring our technology and hardware to Detroit and to work closely with the city through our operating arm, Shift Transit,” added Luc Sabbatini, President and CEO of PBSC Urban Solutions.

MoGo’s 10,000 sq. ft. warehouse, located in Detroit’s Milwaukee Junction neighborhood, currently houses 18 seasonal and permanent employees. For more information on available positions with MoGo’s operator, Shift Transit, visit

About Shift Transit

Shift Transit offers cities a unique one-stop shop solution with turnkey delivery, offering bikes, stations, software, station siting and planning, marketing, sponsorship procurement and minute-to-minute system operations. Through its partnership with PBSC Urban Solutions, the company has years of experience in planning, implementing, and operating bike-sharing programs across North America. Shift Transit is known for its careful planning and collaboration with their clients in each city and takes pride in delivering an excellent experience to both riders and clients.

About MoGo, Detroit Bike Share

MoGo is Detroit’s first public bike-share system, with 430 bikes and 43 stations throughout ten Detroit neighborhoods. MoGo strives to be the nation’s best-in-class bike share program, supporting Detroit’s future as a leader in public mobility systems that work for the diverse transportation needs of residents and visitors. For more information, visit