Reports to: General Manager, Bike Share Toronto
Shift Transit, a leader in North American urban bicycle share program development and operations, is the operator of Bike Share Toronto. Shift Transit, with its partner PBSC Urban Solutions, has years of experience planning, implementing, and operating bicycle share programs across North America. Through careful planning, close collaboration with our clients, and an acute focus on customer service, we are able to deliver an excellent customer experience to our riders and clients alike.
As the operator of Bike Share Toronto, Shift Transit will bring its years of experience in bike share to the City of Toronto. Bike Share Toronto currently has 200 stations and over 2,000 bicycles with a mandate from our client, the Toronto Parking Authority, to provide increased coverage and access. Shift Transit is looking for a senior marketing manager who can take the day-to-day reigns of all marketing functions of the current Toronto operation. This individual, as a member of the Shift Transit leadership team, will work closely with the General Manager of Bike Share Toronto and the CEO of Shift Transit as well as the entire leadership team of our supply partner, PBSC Urban Solutions.
The ideal candidate will have a vision for how best to represent the Shift Transit and Bike Share Toronto brands, incredible relationship building skills, and a demonstrated ability to successfully influence, mentor, inspire and lead a marketing department with poise and a positive attitude. The Sr. Manager – Marketing of Bike Share Toronto will guide and oversee the entire marketing operations on the ground, generating ridership through impeccable marketing initiatives, impressions, clicks, event participation, marketing materials, exposure and complete customer satisfaction while navigating the challenges of a large scale operation.
Required Skills and Experience: