The Team

Meet Our Team

Edward (Eddie) Inlow

CEO

As Founder and CEO of Shift Transit, Eddie has 18 years of experience in management, strategy, and operations, including many within the mobility industry. Eddie founded Shift Transit because of his passion for urban mobility and desire to help stand-up best-in-class mobility systems. This drive and ability to execute has led to Shift’s expansion into multiple North American markets in just five years, covering the bikeshare, scooter sharing, carsharing, and microtransit industries.

Prior to founding Shift Transit, Eddie served as Chief Operating Officer of Motivate, directly overseeing 13 bikeshare systems across the globe, including Citibike in New York, Hubway in Boston, and Capital Bikeshare in Washington, DC. Eddie’s career in mobility began as the inaugural General Manager of the Chicago (Divvy) program, where he spearheaded the successful launch of the 3,000-bike system in 2013.

Prior to working in mobility, Eddie served as an executive in Accenture’s Retail Strategy and Operations practice, consulting large clients such as Best Buy and Ross Stores. Eddie also served as a member of the leadership team that brought Under Armour’s retail store concept to reality.

Eddie holds a Bachelor of Arts degree from DePauw University and a Master in Business Administration from the University of Maryland.

Andrew Rosskamm

President & CFO

Andrew Rosskamm is President & Chief Financial Officer for Shift Transit and has spent the past 8+ years helping grow the company from the ground up. Andrew helped plan the launch or transition of each of the programs that Shift currently operates and worked closely with each partner City or client to develop sustainable business models and pricing strategies that will help ensure their success over the long run. Andrew also helped develop the highly utilized and successful Access Pass subsidized membership program in Detroit and Tucson. He is thrilled that all of Shift’s programs are thriving financially, with almost all expanding since they’ve launched.

Before joining the Shift Transit team, Andrew had more than 10 years of experience working in the financial services industry. He worked most recently as a derivatives trader for Susquehanna International Group, and previous to that, he helped manage over $100 billion in client accounts as a Portfolio Manager at Pacific Investment Management Company.

Living in Chicago, Andrew has seen the transformative powers shared mobility can have on an urban community and is eager to help bring sustainable programs to many more cities. 

Andrew holds a Bachelor of Arts degree from Swarthmore College and a Master in Business Administration from Harvard University.

Heili Toome

CMO

Heili Toome is the Chief Marketing Officer for Shift Transit and is responsible for creating the strategy, tactics and solutions that drive growth and development for our mobility partners. Since joining the Shift Transit team in 2018, she has been achieving and exceeding program ridership and revenue goals through aggressive, data-driven marketing, communication and content strategies. Results from various partner programs include:

48% average audience growth across social platforms and 38% growth in direct email subscription for one of the largest bikeshare programs in North America.

Membership blitz strategies, delivering:

• 5x annual membership sales YoY

• 70% growth in ridership in one-month vs previous quarter results

Trial and acquisition executions, supported by 360° marketing campaigns accelerating usage and growth:

• 47% increase in ridership

• 24% boost in annual memberships

Heili mentors a high-performing team, overseeing the marketing and customer service functions.

Prior to joining Shift, Heili spent several years living in Sweden working with a number of start-ups to build and scale their companies. Before heading overseas, she held various roles at Ticketmaster and Live Nation, managing the transition of a merger and executing sponsorship and experiential programs in North America. 

A resident of Toronto, Heili holds a Bachelor of Commerce degree in Marketing Management from the University of Guelph.

Rebecca Quinn

Vice President

Rebecca Quinn serves as Vice President for Shift Transit. During her time with the company, she has been directly responsible for overseeing all operational facets of service launches and transitions, including hardware and software implementation, hiring, vehicle purchasing/ leasing and facility sourcing.

In addition, Rebecca manages operations for all of the company’s U.S. carsharing, micromobility, and microtransit businesses, leading Shift Transit to meet or exceed all of its contractual obligations, ensuring outstanding customer satisfaction rates and financial sustainability in each of its locations.

Previously, Rebecca was a trailblazer in the outdoor recreation rental industry in Southeast Michigan, founding Simple Adventures and growing the company to over 10 locations, servicing both the public and private sectors. She was also the Director of Training and Development with Northwestern Mutual.

Rebecca holds a Bachelor of Science in Exercise and Sport Science from Wayne State University and a Master of Business Administration from Saint Leo University.

Michael Blanc

Regional General Manager & Vice President

Michael Blanc serves as the Regional General Manager & Vice President at Shift Transit. Michael is responsible for achieving and exceeding operational excellence for Toronto and Chicago shared mobility programs, while simultaneously providing an exceptional client experience and executing long-term growth and sustainability strategies.

During his tenure at Shift Transit, Michael has been responsible for several initiatives, including:

• Leading the Toronto team, where ridership has grown from 2.9M to 5.7M in 3 years (and continues to grow!), while operational KPIs have reached all-time highs.

• Overseeing the incorporation of Chicago’s bike share program into our portfolio, meeting all targets in the first 45 days.

Before joining Shift Transit, Michael worked as a Management Consultant for the Boston Consulting Group, advising clients around the world in a variety of industries and across strategy, operations, due diligences, turn-arounds, and product development. Before that, Michael held several roles in LATAM Airlines in Peru and Chile, his last as Regional Manager for the Northern airports of Peru where he was responsible for all aspects of operations, financial performance, and client satisfaction of five airports. He also led a cross-functional team that opened a new passenger and cargo airport where an old military installation was previously located.

Michael holds a Bachelor’s Degree in Business Administration from the Universidad del Pacifico in Peru and a Master of Business Administration from the Tuck School of Business at Dartmouth.

Joannah Burkhardt

General Manager, Bike Chattanooga

Joannah Burkhardt is the General Manager of the Bike Chattanooga bikeshare system. Joannah helped launch Chattanooga’s bikeshare system in 2012, starting as the Marketing Manager and quickly moving into the General Manager position. During her time with Bike Chattanooga, she has overseen a 30% increase in the size of the system and enhanced Shift Transit’s presence in the city by executing and participating in multiple community events.

In addition, Joannah oversaw an extremely successful electric bike pilot program that allowed members to ride PBSC e-bikes for the first time in North America. Joannah’s knowledge of Bike Share has played a vital role in Chattanooga’s continued success and future expansion.

Previously, Joannah worked as a Fundraising Coordinator for the Muscular Dystrophy Association, where she coordinated fundraising programs and special events for all regional programs including the local “Jerry Lewis Telethon,” recruited volunteers, and led corporate sponsor development. She was also a part of Redbull’s Mobile Energy Team.

Joannah holds a Bachelor of Arts in Communications & Public Relations from Lee University and a Master of Education from University of TN Chattanooga.

Eric Erkel

General Manager, BIKETOWN Bikeshare System

Eric Erkel is the General Manager of the BIKETOWN (Nike HQ) bikeshare system, where he is responsible for overseeing the day-to-day operations of the Nike employee campus program.

Eric came to Shift Transit after helping launch and operate more than 10 bikeshare systems across the country, including the Divvy program in Chicago and the Citi Bike service in NYC. Eric also spent time working with Motivate and Lyft’s Supply Chain team conducting quality assurance with vendors around the world. 

Raised in the Pacific Northwest, Eric and his wife lived in Baltimore, Chicago and New York City before deciding to set up permanent residency in the Portland area. Eric currently resides in Beaverton with his wife, their two sons and their Rhodesian Ridgeback.

Phil LeDonne

Senior Director of Operations, Chicago

Phil LeDonne serves as the Senior Director of Operations, leading the operations for the bike share and scooter share programs in Chicago.

Prior to joining the Shift team, Phil worked in operations for Divvy, Chicago’s bikeshare program. He began his tenure there as lead mechanic, helping to launch the system alongside Eddie Inlow, and ultimately served as the Director of Bicycle Operations. Phil and his team were responsible for the maintenance and repair of Divvy’s fleet of nearly 9,000 bikes and led the launch of e-bikes in Chicago.

Born and raised in Chicago, Phil has over 18 years of experience in the cycling industry, from retail to repair and bike share operations. He loves the outdoors and spends his free time camping, rock climbing, boating, and cycling.

Rob Libbey 

General Manager, MoGo Detroit Bike Share

Rob Libbey is the General Manager of the MoGo Detroit Bike Share system in Detroit and the surrounding metro area. Rob joined the Shift Transit team at the end of 2021 and has worked in a variety of operational roles, including Bike Mechanic, Operations Manager and now General Manager. As General Manager, he led the team in the installation of Detroit’s first electric e-bike charging stations, as well as the first fully solar powered solar e-charging station.

Before joining the Shift Transit team, Rob worked at various bike shops in the Detroit area, serving in both mechanic and management roles for 13 years. He hopes to see cycling continue to grow and gain popularity in more cities to decrease car dependency and increase public health.

Rob has lived in Detroit for the better half of 10 years and has witnessed the evolution of ‘Motor City’ and what an improved public transit ecosystem can have on a city, especially with new forms of shared mobility and the addition of bike lanes and greenways connecting different parts of the city.

Clarence Clanton

General Manager, Hampton Roads paratransit program

Clarence Clanton serves as the General Manager for the Hampton Roads paratransit program in Virginia. Clarence is responsible for the day-to-day vehicle operations, maintenance, and repair of our client’s paratransit program, including overseeing a robust team of mechanics. In this role, Clarence acts as a key liaison between our leadership team and our client while overseeing a large-scale fleet vehicles program.

Before joining Shift Transit, Clarence held several leadership roles with AECOM and SERCO, fulfilling Virginia Department of Transportation (VDOT) contracts. He supported the onsite management and supervision of the Transportation Operations Center (TOC), while leading as an advisor and trainer for the overall TOC program, responsible for the comprehensive training of the operations staff, performance audits and ensuring execution of critical SLAs.

Clarence is a United States Army veteran, gaining immeasurable professional and personal experiences from his time serving in the United States military. In addition, Clarence holds a bachelor’s degree from Norfolk State University, and has extensive experience in transportation operations, traffic management systems, training development and avionics.

Rory Lincoln

Manager of Business Operations Shift Transit
Rory Lincoln is the Manager of Business Operations for Shift Transit. Rory joined the Shift team in August 2023 and works with all programs to provide data analysis, reporting, HR and payroll support. 

Most recently, Rory worked in transit technology solutions. Prior to that, he worked closely with the Shift Transit team as the Director of Programming & Operations for MoGo, Shift’s client in Detroit. Rory found a passion for micromobility while serving in the Peace Corps in Madagascar from 2012 – 2015 where his government issued bicycle was his main mode of transportation.
 
Rory lives in Phoenix, Arizona with his wife Briana and their lab retriever mix Koda. He’s a proud alumnus of the University of Miami (FL). Go Canes!

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